Welcome
About the Company
Nu-Cote is a woman owned company, operated by Bettye Farar. Ms. Farar is a USC graduate. As a long time business owner and community activist, Ms. Farar continues to work on improving her community.
She is active with several charitable groups and knows the value of a healthy lifestyle. She runs her company with the Golden Rule. “We are service oriented and treat our customers as we would like to be treated.” Under her leadership, Nu-Cote has maintained a sterling reputation in the home improvement industry. Day to day operations are conducted by the expert management, including her son, Mr. Farar, who serves in an executive position.
BBB Famous Faces Program invited Bettye to participate in T.V. ads that aired in the summer of 2005-2007. One of only 12 business owners in San Diego who were invited to participate due to a fine reputation.
Nu-Cote is San Diego’s premier residential exterior home improvement company. Bettye notes “We have been servicing our community with quality products and workmanship. Our quality and service are well known in the area. We do a large volume of jobs monthly in the San Diego area. Our staff includes skilled technicians who are fully insured, as well as field supervisors, who monitor quality control on every project. All staff members are trained with up-to-date technology and information to give you the best products and professional service you deserve. Many of our staff have been with us since our beginning and now we have multi generations working with us.
Winner of the National Dealer of the Year Award from Textured Coatings of America
Textured Coatings of America Corporation has awarded special recognition to Nu-Cote for their sterling reputation in quality workmanship.
- Free Estimates
- Free Inspections
- All Workers Insured
- Class “A” Fire Retardant
- Waterproof and Fungus Resistant
- Local References Available
- Senior and Military Discounts
- Lengthy Warranties
- Expert Workmanship
- Competitive Pricing
Durability and Protection
Our trained experts use a seven step process to resurface your exterior. Our Super-Cote Cool Wall Systems are warranted against chipping, flaking, peeling and efflorescence. We specialize in helping to maintain homes that are subjected to coastal elements, especially moisture. Built in toughness helps retain that brand new look for years to come. Your investment is protected with our product warranty, for as long as you own your home and our lengthy labor warranty protects you as well.
Beauty and Increased Value
Our primary goal is to do everything necessary to beautify and protect your home, while helping increase its value. Nu-Cote is a factory authorized dealer of Tex-Cote products. We excel in all exterior applications, including texture coating, vinyl siding, stucco and painting. We can replace windows, garage doors, rain gutters, and rotted wood.
For added protection against time and elements, let us apply our water resistant Tex-Cote coating which is covered in our warranty.
Long-Term Cost and Energy Savings
Nu-Cote’s Tex-Cote coating is the only coating proven by the Department of Energy for “Real Energy Savings.”

